HOKA Geneva
For the launch of a new HOKA running shoe, we partnered with OCA to capture a community event bringing together running enthusiasts in Geneva. Combining a product presentation, a real-world 5-kilometre test run and a social gathering, the event allowed participants to experience the shoe’s performance while sharing their passion for running
Objectifs
To create a film that captures the energy of the event while showcasing the values that define HOKA: performance, community and authenticity. The video was designed to highlight the runners’ experience, strengthen the brand’s connection with its audience and reinforce its growing presence within the running community
Approche
Our creative approach focused on immersion. By staying as close as possible to the runners throughout the event, we captured genuine emotions, physical intensity and authentic interactions. Filmed in the heart of Geneva with dynamic camera movements and a refined visual direction, the film places the viewer alongside the participants, delivering an experience that feels both energetic and deeply human
