ADIDAS × RUN AROUND GENEVA
As part of a collaboration between adidas and Run Around Geneva, we worked alongside both partners to capture a running event bringing together a passionate community in the heart of Geneva. Participants were invited to discover and test the latest adidas running shoes during a 5-kilometre run through the city. Combining product discovery, exclusive co-branded apparel and shared moments, the event brought together athletic performance and community spirit through a collective experience.
Objectives
To create a film highlighting the collaboration between adidas and Run Around Geneva, showcasing both the brand's innovation and the collective energy of the running club.
Our ambition was to capture the authenticity of the event, translate the participants' experience into compelling visuals and highlight adidas' close connection with the running community. A production designed to strengthen both partners' visibility while celebrating the values of connection, personal achievement and a shared passion for running.
Approach
We embraced an immersive and dynamic filmmaking approach, staying close to the runners to capture the intensity of every stride, spontaneous interactions and the energy of the group. From the first adidas shoe fittings to the runners moving through Geneva's streets, our creative direction combined fluid camera movements, carefully composed shots and energetic pacing. A visual approach designed to elevate both partners' identities while placing the viewer at the heart of an authentic sporting experience.
