Zen Sauna - Redesign
Complete website redesign for Zen Sauna, a high-end bespoke sauna craftsman based in Haute-Savoie. The previous website did not reflect the level of craftsmanship, premium materials, or refined positioning of the brand. We created a digital platform aligned with Zen Sauna’s aesthetic universe and artisanal expertise, highlighting the nobility of the wood, the precision of the finishes, and the exclusivity of both indoor and outdoor bespoke creations.
Objectives
•Elevate the brand’s digital image to match its premium positioning
•Visually translate the quality of bespoke craftsmanship
•Structure a clear and intuitive customer journey
•Showcase different sauna types (indoor / outdoor)
•Optimize local SEO within a low-competition market
•Establish Zen Sauna as a market leader in its region
Approach
We designed a structured multi-page website focused on clarity, immersion, and conversion. • Refined artistic direction emphasizing high-quality photography and visual storytelling. • Logical customer journey: brand discovery, project exploration, understanding bespoke expertise, simplified contact. • Streamlined contact system to encourage inquiries and decision-making. • Targeted SEO strategy focused on local bespoke sauna searches, resulting in dominant visibility across relevant search queries. Performance tracking confirms the effectiveness of the strategy, with Zen Sauna ranking prominently across the majority of relevant searches within its operating area.
